Typography & Layout
'ANXIETY' Font
Typeset/Font Design
PROJECT DESCRIPTION
I was prompted to create an original font based on a word picked from a list. Then I picked an existing font to compare and research the type anatomy of, in order to present them together as requested with a stamped version (Including using matte-board backing for a polished look). Once initial variations and edits were made of the font's letters, I finished the digital version of the font and layout for the final piece. Then I carved my word, 'Anxiety', into a potato. Making sure the word was carved backwards so it will print the right direction, and matching my font design as closely as possible was crucial. Using an ink-pad, I stamped the potato/stamp onto my final printed page layout.
Role: Individual Project, carving a stamp using printmaking equipment, layout and copy
Tools: Illustrator, InDesign, hand printing
Menu Redesign
Logo Design & Print Layout
PROJECT DESCRIPTION
I was prompted to do a redesign the popular franchise Denny's.
Using one of a few given options for the name, I decided to go with 24/7 for the new brandname. After that, I got to work making the various menus look cohesive and readable.
Role: Individual Project, logo design, branding, layout and copy
Tools: Illustrator, InDesign
Dinner Menu
PetersonFlora_DinnerMenu.pdfBreakfast & Lunch Menu
PetersonFlora_Blunch.pdfKid's Menu
PetersonFlora_KidsMenu.pdfPetersonF_Timeline.pdfHistorical Timeline of the Telephone
Infographic Layout
PROJECT DESCRIPTION
A very specific prompt, requesting to create an eye-catching timeline based on the technological advancement of phones.
Role: Individual Project, Research, layout and copy, Typography
Tools: Illustrator, InDesign